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Portland ME…Kosherfest 2011, which will take place at the Meadowlands Exposition Center in Secaucus NJ on November 8-9, will be a major showcase for the growing array of gluten-free products. The rapid expansion of the gluten-free products will be very much in evidence this coming Passover as kosher consumers will have a wide array of new products, including gluten-free matzohs. The global gluten-free market is set to grow by $1.2 billion throughout the next five years, eventually reaching $4.3 billion by 2015, according to recent research by Datamonitor. A majority of that market growth will come from the U.S. foodservice industry, which is expected to grow by more than $500 million by 2014. With the expanding population of Americans affected by celiac disease and gluten sensitivity, demand for gluten-free products and menus continues to climb. The market posted sales of $2.6 billion in 2010, according to Packaged Facts market research.
Kosherfest 2011 is already shaping up to be one of the largest ever. This year’s show is expected to sell out well in advance. In 2010, the show was sold out four weeks before opening day with more than 25 companies being put on a waiting list. Attendance is expected to top last year’s 16% increase, but most importantly, the number of key buyers is also expected to dramatically increase.
New York…Sales of gluten-free products in some kosher supermarkets has risen by nearly 15%, reflecting a dramatic increase in the consumption of the gluten-free products. Many of the stores say that the sales are not necessarily to people who suffer from Celiac disease, but others who seek to avoid the wheat for a variety of reasons. One storeowner said that doctors are recommending the gluten-free diet as a general prescription for health and well-being. Israel too is in the midst of an explosion of the gluten-free products with some major supermarkets designating specific aisles for the products. At least one new store dedicated to gluten-free recently opened in the Tel Aviv harbor area. The global gluten-free market is set to grow by $1.2 billion over the next five years, to reach $4.3 billion by 2015, according to recent research by Datamonitor. Research by the independent market analyst company expects the U.S. market for gluten-free products to grow by more than $500 million by 2014, making the U.S. contribution to the global market a staggering 53 percent. In its 2007 report on new products, the Mintel Research Organization, a leading consumer goods research organization, reported that while ‘Kosher’ was the most frequently used claim on new products launched in the US during 2007, many of those products were in the special categories of gluten-free, ‘All Natural’ and ‘No Additives or Preservatives. For kosher consumers looking for gluten-free, the offerings have more than doubled in just the past two years. Several Pizza stores have begun to sell gluten-free kosher pizza as have bakeries with a growing number of pastries. The growing interest in gluten-free will also be in evidence at the upcoming Kosherfest in October. Mainstream kosher manufacturers and distributors say that they are “regularly adding gluten-free items.”