Alcohol Manufacturers Suddenly Discover Kosher Market
Posted by admin on July 26, 2010 under Kosher Alcohol | 
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New York…Vodka brands from around the world are obtaining kosher certification as are other alcohol beverages. Kosher wine and spirit experts say that there has been a significant increase in demand of alcohol beverages, particularly by younger kosher consumers. The Orthodox Union recently announced that the coveted Glenmorangie of Scotland had received its kosher certification. More recently it added its certification to varieties of single malt whisky manufactured by Tomintoul Distillery. Me Oko, a line of American made Vodka was recently certified by Khal Adas Jeshurun, based in Washington Heights in New York. Kosher wine experts say that it has become fashionable amongst many young Orthodox Jews to consume the alcohol products at weekly Kiddush sessions in the synagogue, at weddings and at social gatherings. One expert said that many are “copying practices at a Farbrengen, the gatherings made famous by the Lubavitch movement at which Chasidim find spiritual satisfaction in a gathering laced with stories of the late Rebbe, singing and dancing, and consuming vodka. He noted that the Vodka was as much a part of the latest trend as hanging out at a high-end kosher restaurant on a Thursday night or eating Sushi. Not all Orthodox Jews are happy about this development as some rabbis have banned the alcohol from “Kiddush clubs” and other shul sponsored events. While the manufacturers have noticed an uptik in demand, alcohol consumption remains taboo in many quarters, but as one youth said: “Give me some good herring, a wholesome kichel and it is automatic that I wash it down with some Vodka.”
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