Israelis Turn to Healthy Snacking as Part of New Trend
Posted by Menachem Lubinsky on July 11, 2010 under Kosher Companies | 
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Ashkelon…by Tova Ross, Kosher Today Feature Editor…A new generation of Israelis are making changes in their diets that would no doubt shock earlier generations who grew up on a Middle Eastern diet of hummus, tehini and falafel. Today’s supermarkets showcase healthier products, including many made with olive oil. Of note is Nature’s Bars and Snacks, a new kosher line of food products made by the Israeli company Tivit (www.naturesugarfree.com). The products are completely organic and gluten-free; made with all-natural ingredients; are low-fat, sugar-free and cholesterol-free; and vegan (can be an ideal addition to the diabetic diet). The unsaturated fats found in the products from the seeds and nuts are proven to help lower cholesterol. The low-carb bars, including an even more reduced-calorie version, include flavors like peanut brittle with honey; cashew and almond with berries; cereal, dates and cinnamon; cereal and chocolate; cereal with cashews and hazelnuts; and sesame, sunflower, and honey. Nature’s Snacks are bite-sized versions of the bars in easy, re-closeable take-along bags.
Rami Offer, Tivit’s CEO, declared, “When incorporated into a nutritionally balanced diet, our unique products can contribute positively to a healthy lifestyle living.” Tivit is acquiring an increasing chain of distributors throughout the United States and Europe. Israeli food sources say that companies like Tivit are using cutting edge technology to develop healthier products that are replacing products high in saturated fats and sugars. Israelis often travel long distances just to visit farms that sell natural products. Food shows on Israeli cable TV are also of late focusing on healthier eating. Tivit and other companies that are marketing the healthier foods are betting that they may be able to get Israelis to trade in a half falafel sandwich for the healthier snacks.
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