South Fallsburg, NY…Pomegranate, the upscale kosher grocery in Flatbush, has found a new way to brand its products even while most of its customers are on vacation, the majority in the Catskill Mountains. In full page ads in several Anglo-Jewish newspapers, the store announced that its products would be displayed in three locations in the Catskills. At Landau’s in South Fallsburg, a Pomegranate showcase just at the entrance of the store features a full assortment of dips, salads, and cold cuts. A store official said that the Pomegranate display would soon include some of its acclaimed cuts of meat. Other Pomegranate displays are located in Crunchies in Center 1 in Woodridge and at Dougie’s in Woodbourne. For Pomegranate, the Catskills outposts allow it to make up for some of the lost business in the summer while continuing to brand the store’s upscale image. For the stores carrying the Pomegranate line, it offers them a cut from a proven seller. In Landau’s, whose Boro Park store was one of the pioneers in offering gourmet kosher foods, the Pomegranate display was virtually depleted right after the weekend. Pomegranate had pledged to replenish the showcase once a week.
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