Marketing and Sales: Perfect Together
Posted by Menachem Lubinsky on April 13, 2010 under Marketing, Out of the Box | 
View Comments
If you're new here, you may want to subscribe to my RSS feed and "Like" my fan page on Facebook. Thanks for visiting!
It occurred to me that some businesses may actually be making a choice of sales over marketing. They believe that marketing may be too abstract, certainly when compared to sales that have a more immediate result. Hire a salesman, the reasoning goes, and you will soon count the successful “hits.” Invest in marketing and you may end up throwing “bad” money after “bad” money. This is particularly true when a company works with limited funds.
A food company client looking to boost sales was engaged in just such an exercise. The president of the company was being pulled from both sides. A senior marketing consultant opined that his company would be far better off investing in long term branding and marketing while a fiscal advisor retorted that he “always had time to risk money in marketing.”
Continue reading “Marketing and Sales: Perfect Together” on Lubicom’s Marketing Blog.
If you enjoyed this post, make sure you subscribe to my RSS feed!
