Jelly Belly introduced its new Jelly Bean Chocolate Dips. Its Cherry, Orange, Strawberry, Coconut and Raspberry jelly beans are now covered in dark chocolate. Says Jelly Belly about its new chocolate products: “It’s a taste sensation like nothing before! No flavor combination is quite as decadent as juicy fruit smothered in rich dark chocolate.” To preserve freshness, 2.1 lb cases will be packed as 12 individually-sealed 2.8 oz. bags. All Jelly Belly Chocolate Confections are Kosher Dairy certified by the Orthodox Union. For more information visit: www.jellybelly.com
San Francisco…While recognizing that this was a trade show that is far from being a show that focuses on kosher, visitors to the NASFT’s (The National Association for the Specialty Food Trade) Winter Fancy Food Show (Jan 17-19) found that kosher was very prevalent. One trend that is certain to carry over into kosher is the growing number of gluten-free products that were on display. “Gluten-Free” was named one of the top five food trends by the NASFT and visitors say they saw many new kosher certified gluten-free products, including such brands as Earth Source Organics Chocolate, Goody Good Stuff Candy and Health Flavors from Australia. Gluten-Free was already a noticeable growth category at Kosherfest last October and given its prominence here is likely to expand even further at the 2011 edition of Kosherfest. But kosher was prevalent in almost every aisle, including the gourmet cheese (Chalav Yisrael) line by Anderson, many new rugelach and hamentashen products from Chewys Rugulach, Soy Voy sauces, and a relative new kosher Jelly Belly with its many new flavors.
Tel Aviv…Roy Gerson and his wife Sharon Moshkowitz thought their life was good together as IT specialists. When Roy began to “play” with chocolate in “an artsy way,” Sharon thought that it was a nice hobby to have. But when Roy began to share his artistry with family and friends, Sharon took notice: “I looked at the 1,000 boxes of chocolates on Erev Rosh Hashanah that all but filled my house, and thought that maybe Roy is right in that this could be a business.” Four and a half years later, the couple no longer debates the issue. They are partners in Israel’s most successful chocolate venture. The Tel Aviv store was termed Israel’s leading boutique chocolate shop by Yediot Ahronot, Israel’s leading daily. Roy is now a celebrity in his own right, including frequent appearances on TV. The Gersons now have 8 shops with a major production facility in Petah Tikvah. The shapes of his bottles, the themes of his chocolates, and the design on every piece of chocolate are so unique that people come from around the world just to taste a small sample. His chocolates, most certified by the Chief Rabbinate and some by the Badatz, are the gifts of choice on the eve of Jewish holidays. Roy’s celebrity status is not so much because of his retail success, but because of his constant innovation that ushers in many new products on a regular basis. Roy and Sharon are thinking about taking their successful chocolate boutique model overseas, perhaps to the kosher market in the US. As good as life was for the Gersons in their previous life, it is a lot sweeter after their major success.