To discover and share the availability and diversity of kosher certified products carried by Whole Foods Market, Lois Held and Roberta Scher, co-founders of KosherEye.com, went on a video shopping tour of the Briarcliff Road Whole Foods in Atlanta. This was not your usual shopping tour. The duo wanted to explore the availability of kosher products in the store, and demonstrate whether the kosher consumer could fill an entire shopping cart with the unique products carried by Whole Foods- not necessarily the typical brands.
With the cooperation of the corporate offices of Whole Foods Market, and along with their shopping cart, the pair walked the aisles and recorded their finds on video. The story of their kosher shopping excursion experience appears on their website, KosherEye.com, and the aisle by aisle videos are available for viewing on YouTube.com.
The KosherEye.com website was launched in November 2009. It has grown into a popular destination for the kosher consumer, retailer, manufacturer, chef and foodie seeking to “see all that’s new in kosher” including foods, wines, recipes, cookbooks, culinary gadgets and more. The pair is constantly on the lookout for unique new products for the kosher cook or food professional. They look forward to uncovering additional product introductions and networking with professionals in the industry when they attend KosherFest later this fall.