Joy of Kosher – New Website Brings Kosher Cooking Enthusiast Together

Posted by Menachem Lubinsky on September 16, 2010 under Kosher Technology | View Comments

Kosher cooking enthusiasts who wish to share the joys of kosher cooking now have their own web site, thanks to JoyofKosher.com. Launched in time for Rosh Hashanah. The website offers opportunities for recipe sharing along with social networking, allowing everyone from the serious foodie to amateur cooks to post their own recipes, comment on message boards, search a comprehensive database of recipes, and share recipes with one another while making new friends who share a similar passion. Users can also customize their own cookbooks, upload photos of their dishes and download coupons. Created by Tamar Genger, a registered dietician, the new online community for kosher cooks comes after years of popular mainstream cooking websites and cooking shows, even an entire network about food. But kosher chefs are often excluded from these options, as they do not take into account every sensitivity to kashrus.  This new online community was “created to enable members to share their favorite Jewish recipes with food lovers all over the world, create new friendships and preserve our most sacred family traditions, from matzo balls to mandel bread,” says to Ms. Genger .

“After getting off to a very slow start, the kosher world is still playing catch-up online, but there is a lot to be hopeful about,” explained Ms. Genger. “There is an explosion of online kosher supermarkets and specialty stores, well-written kosher food and wine blogs and innovative mobile applications for all things kosher. By embracing Facebook, Twitter and emerging websites like JoyofKosher.com,   companies can directly engage their audience with coupons and promotions, receive immediate feedback and build powerful brand loyalty.”

Out of the Box: Who’s Paying for the Advertising?

Posted by Menachem Lubinsky on June 30, 2010 under Marketing, Out of the Box | View Comments

Harriett, the accounts payable executive at a medium-size appliance store, did what she normally does to bills that come in for co-op advertising. She made a copy of the bill and forwarded it to one of the manufacturers that they carry to reimburse her for 40% of the bill. Within a week, she received a shocking response: “In reviewing the advertisement, we were not satisfied with the size and resolution of our logo. Please review the terms of our co-op advertising agreement for the specific requirements of our participation.” The bottom line was that the manufacturer refused to pay their share of the bill…