Posted by Menachem Lubinsky on January 5, 2011 under Kosher Products, Sixth Sense | 
In one of my visits to an upscale kosher supermarket, I picked up a product which promised to give color and taste to a number of traditional Shabbat foods, such as cholent and kugel. A low-fat product, it would seem that it would be an interesting and exciting addition; yet the display seemed undisturbed, which the manager said was due “to typical dumping of new products on the shelf without proper marketing.” What a shame. In due time, the manager will remove the product from the shelf with the item never getting a chance to prove itself. This is fairly common for many new kosher products that despite having much promise are simply not given the proper introduction to customers. In various studies that I conducted, not being aware of new products was one of the major complaints of kosher consumers.
A major kosher distributor guessed that only 1 of 10 new products ever make it, either because it is an extension of an existing product or “it is marketed to death.” Retailers will often cave-in to a sales pitch by a distributor and make room on crowded shelves, but if the product doesn’t move they ultimately “pack it in,” said the distributor. The right way to introduce a new product is to invest in a full court press that includes advertising, press releases, recipes, promotions, tastings, and coupons. I am always puzzled when I see companies invest in the development of a new product, only to let it flounder on the shelf. I know that for many it is a question of chicken and the egg. How do they get the capital to invest in marketing if they haven’t sold even one product? Unfortunately, they may find out that the money they invested to develop the product was also spent in vain.
Posted by Menachem Lubinsky on January 4, 2011 under New Product Showcase |
By Eda Kram
Pretzel Crisps has released its all natural White Chocolate Flavor & Peppermint Pretzel Crisps. Pretzel Crisps has dipped their all natural, thin and irresistibly crunchy Pretzel Crisps in a rich, creamy, white chocolate flavored coating and then sprinkled each one with a delicate burst of refreshing peppermint candy pieces. The perfect combination of sweet indulgence and salty crunch, Pretzel Crisps can also be eaten frozen for an extra special treat. White Chocolate Flavor & Peppermint Pretzel Crisps are certified OU dairy. For more information visit: Pretzel Crisps
Posted by Menachem Lubinsky on December 27, 2010 under New Product Showcase |
New Product Showcase…by Eda Kram
The legendary Manischewitz Tam Tams have recently been made bigger and better. The improved Tam Tams have no trans fats and offer 20 percent more product for the same price. The Tam Tams are now available in 9.6 oz packaging. Flavors include: Original, Garlic, Unsalted, Onion and Everything, and now Sesame. The 9.6 oz. size is available with a suggested retail price of $3.69.The Manischewitz brand was founded in a small bakery built to make Passover matzo in 1888 by Rabbi Dov Behr Manischewitz in Cincinnati, Ohio. In 1932, Rabbi Manischewitz opened a plant in Jersey City, NJ, replacing the operation in Cincinnati. This move paved the way for the introduction of new products like Tam Tam Crackers, Chicken Soup, Noodles and Gefilte Fish. For more information visit Manischewitz
Posted by Menachem Lubinsky on November 11, 2010 under New Product Showcase |
By Eda Kram
Garden Lites introduces a completely gluten-free, vegetarian, and waistline friendly line of frozen meals. All the products in their line are less than 200 calories and every product is frozen at its peak to create the tastiest meal possible. Garden Lites has no trans fat, no MGS, no lactose and come packed with two to four servings of vegetables in each meal. Ranging in meals from Butternut Squash Soufflé to Zucchini Marinara, none of their products are made with peanuts or tree nuts of any kind. Nor do they use any kind of nut in their factory. Garden Lites are certified Kosher by the Star-K. The products are available at Whole Foods, Duane Reade, Food Emporium and many other local supermarkets. For further information and to purchase visit: at www.garden-lites.com
Posted by Menachem Lubinsky on August 30, 2010 under New Product Showcase |
Amy’s, the all-natural and organic food company with a comprehensive line of organic and completely natural wraps, entrees, and pizzas, has branched out into the snack category, allowing those who have their cake and want to eat it too feel better about the fact that only all-natural and organic ingredients are used. Amy’s Organic Cakes, in Chocolate, Lemon Poppy Seed and Orange, is available in regular or gluten-free versions and can be found in the freezer aisle of major supermarkets. Let defrost for a couple of hours for a cool and moist treat, or heat up for a few minutes under a broiler or briefly in the microwave for a warm slice of cake that tastes freshly-baked. Made with no trans-fat and no added MSG or preservatives, and dairy and gluten-free, the cakes are certified kosher under the Ner Tamid K. For more information on product and purchase information, visit Amy’s.
