Jerusalem…by Idele Ross, Kosher Today Middle East Bureau Chief…Eden Teva Market, Israel’s first chain of retail groceries specializing in organic and whole foods, is now certified kosher under the supervision of the Israeli rabbinate. The markets are owned by Guy Provisor, the businessman who founded the chain in 2003. He told the Index website that they never had kashrut status because most of the products were imported from the Far East. During the last year, the company has acquired 700 new items which are now certified kosher - mostly dairy products and Oriental foods such as seaweed and sushi which are imported. He said the kashrut certification will cost the chain $150,000. Provisor emphasized that Teva market branches were never open on the Sabbath. Even though there was no kashrut certification, they never sold products containing seafood or pork so going kosher was natural. There are 10 Teva markets throughout the country. Provisor said the company plans on opening several more branches through 2011.
Amy’s, the all-natural and organic food company with a comprehensive line of organic and completely natural wraps, entrees, and pizzas, has branched out into the snack category, allowing those who have their cake and want to eat it too feel better about the fact that only all-natural and organic ingredients are used. Amy’s Organic Cakes, in Chocolate, Lemon Poppy Seed and Orange, is available in regular or gluten-free versions and can be found in the freezer aisle of major supermarkets. Let defrost for a couple of hours for a cool and moist treat, or heat up for a few minutes under a broiler or briefly in the microwave for a warm slice of cake that tastes freshly-baked. Made with no trans-fat and no added MSG or preservatives, and dairy and gluten-free, the cakes are certified kosher under the Ner Tamid K. For more information on product and purchase information, visit Amy’s.
New Product Showcase…by Eda Kram
Guiltless Gourmet’s new Frozen Sandwich Wraps are made with 70 percent organic
ingredients, are a high source of fiber, good source of protein, and have no trans-fat. They are made with thicker hand-rolled whole wheat tortillas, so sauce won’t seep through. Filled with premium ingredients and made with whole vegetables pieces for superior taste, these microwavable wraps are the perfect grab-and-go items for lunch or dinner. Sandwich Wraps are available in a display case pack of 12, each unit 5.75 ounces. Available in three flavors: Mediterranean Spinach, Black Bean Chipotle and California Veggie. A product of The Manischewitz Company the Sandwich Wraps are Kosher certified under the Orthodox Union (OU) and Dairy. For more information and to purchase visit Guiltless Gourmet.