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To discover and share the availability and diversity of kosher certified products carried by Whole Foods Market, Lois Held and Roberta Scher, co-founders of KosherEye.com, went on a video shopping tour of the Briarcliff Road Whole Foods in Atlanta. This was not your usual shopping tour. The duo wanted to explore the availability of kosher products in the store, and demonstrate whether the kosher consumer could fill an entire shopping cart with the unique products carried by Whole Foods- not necessarily the typical brands.
With the cooperation of the corporate offices of Whole Foods Market, and along with their shopping cart, the pair walked the aisles and recorded their finds on video. The story of their kosher shopping excursion experience appears on their website, KosherEye.com, and the aisle by aisle videos are available for viewing on YouTube.com.
The KosherEye.com website was launched in November 2009. It has grown into a popular destination for the kosher consumer, retailer, manufacturer, chef and foodie seeking to “see all that’s new in kosher” including foods, wines, recipes, cookbooks, culinary gadgets and more. The pair is constantly on the lookout for unique new products for the kosher cook or food professional. They look forward to uncovering additional product introductions and networking with professionals in the industry when they attend KosherFest later this fall.
New York…by Zechariah Mehler…Quality wines are so much a part of the culture and history of France that it is automatically given the edge when it comes to winemaking. Yet, of late Israeli wineries have fared extremely well in international competitions even against the best French wines, and yes Israel with its rich tradition in general has a long history in winemaking. A good example is the Psagot Winery, which is located in the Judean Hills just north of Jerusalem overlooking the Edom Mountains to the east. This area was once the home of hundreds of ancient wineries whose remnant can still be seen today. Psagot’s wine cellar is an ancient cave used for winemaking that dates back to the time of the second temple. In this wine cellar Psagot ages enough wine to produce about 80,000 bottles a year. Their signature wine is called Edom and it is made from a collection of the various grapes at the wineries. Smooth and rewarding Edom is rich with the flavor of berries, vanilla and oriental spices. “The flavor comes from the mountains surrounding Jerusalem”, says Yaakov Berg, one of Psagot’s owners. “The soil is very rocky and in order to plant we need to drill into the rocks. Because of this the grapes receive a lot of minerals from the soil that add to the overall taste of the wine”. With eight different wines, Psagot Winery is primed to become one of the premier labels in Kosher wine.